Campaigns

A campaign sends a published email survey to a list of addresses: every recipient gets an email with a personal link, and the campaign's page shows what happened to each address. Campaigns live on the second tab of Surveys → Campaigns and, like surveys, belong to the selected domain.

The list of campaigns: one finished, one scheduled.

The Delivery column counts the addresses with a confirmed outcome — delivered, bounced or complained — out of all the campaign sent to. "Accepted" isn't confirmed yet, so a fresh campaign reads 0 until the mailboxes report back; the per-address truth is on the campaign's own page.

Sending one

Press New campaign and fill in the form:

  1. Campaign type — Email only for now; SMS comes later, its card is already in place.
  2. Survey — the list holds only the published email surveys of the selected domain. It's always the published version that goes out, never the draft.
  3. Recipients — paste addresses one per line or separated by commas, or press Import CSV. Under the field you see at once how many addresses are valid, how many invalid and how many duplicates were removed; the invalid ones are listed — fix or delete them.
  4. Email language — one of the domain's languages; the subject, the button and the question go out in it to every recipient of this campaign.
  5. Also send to people who were already emailed — by default an address that already got this survey is skipped; turn the switch on to remind them. Their link stays the same.
  6. When to send — now, or at a chosen hour. Scheduled campaigns go out at the top of the hour, so the time is picked to the hour.

The Send to N button shows how many addresses will actually be emailed.

The campaign form before sending.

What happens next

The request is answered at once, and the emails go out in the background. The campaign's page opens, and its status moves along:

  • Queued — the campaign is accepted and waiting for its turn, or for its hour;
  • Sending — the emails are going out;
  • Done — every address has an outcome.

While the campaign is running, the page refreshes itself. The summary shows recipients, accepted, failed, skipped, invalid; below it, a table of addresses with the status of each:

  • Waiting — not sent yet; Accepted — the email provider took the email; Delivered — it reached the mailbox;
  • Bounced — the mailbox doesn't exist or refused; Marked as spam — the recipient complained; Failed — the provider rejected the email, with the reason next to it; Not attempted — the campaign stopped before reaching this address;
  • Already emailed and Already answered — the address was skipped by the rules below.
One campaign's page after sending.

Who a campaign skips

  • Unsubscribed addresses — via the "Unsubscribe" link in any email of your company. Such an address gets no email and doesn't appear in the table: it's only counted in the "Skipped" line.
  • Bounced and complained — addresses that any earlier campaign of the company got a bounce or a spam complaint for. Also only a count: repeat emails to dead mailboxes damage the sender's reputation.
  • Already emailed with this survey — unless "Also send to people who were already emailed" is on.
  • Already answered — with "Block duplicate submissions" on for the survey: their link is used up.
  • Invalid addresses — the ones the server didn't accept as addresses; counted separately.

Who answered

Personal links let you see who took the survey: on the survey's Access tab every link has an "Answered" or "Not answered" status, with whether the email was sent next to it. The answers themselves land in Responses as usual.

Permissions and limits

Whoever can edit the survey can send a campaign — team restrictions apply here too, and campaigns of surveys you can't see are left out of the list.

How many addresses one campaign can take and how many emails can go out per day depends on your plan: see Free & paid accounts and the Billing page. On reaching a limit you see a message with what remains instead of a send.